QUEST FOR CRAFT Season 1 & 2
As part of their continued partnership and shared mission to uncover the beautiful convergence of craft and creativity, The Balvenie and 6-Time GRAMMY Award Winning musician, Academy Award-winning filmmaker, producer, DJ, director, culinary entrepreneur and New York Times best-selling author Questlove have returned with a second season of their award-winning digital series, Quest for Craft.
Quest for Craft explores the obsessive, never-ending journey to craft the extraordinary through conversations with compelling cultural creators that pour their hearts into their own craft. Now in its second season, the series continues to peel back the curtain through new perspectives, unveiling the uniquely human attributes and deep intrinsic values that elevate something from great to exceptional. With insight from some of the world’s most creative minds, the series uncovers the nuances integral to the creative process through their own pursuit of craft across music, dance, writing, comedy and the whisky-making process.
As part of their continued partnership and shared mission to uncover the beautiful convergence of craft and creativity, The Balvenie and 6-Time GRAMMY Award Winning musician, Academy Award-winning filmmaker, producer, DJ, director, culinary entrepreneur and New York Times best-selling author Questlove have returned with a second season of their award-winning digital series, Quest for Craft.
Quest for Craft explores the obsessive, never-ending journey to craft the extraordinary through conversations with compelling cultural creators that pour their hearts into their own craft. Now in its second season, the series continues to peel back the curtain through new perspectives, unveiling the uniquely human attributes and deep intrinsic values that elevate something from great to exceptional. With insight from some of the world’s most creative minds, the series uncovers the nuances integral to the creative process through their own pursuit of craft across music, dance, writing, comedy and the whisky-making process.
ELECTRIC LADY STUDIOS
NEW YORK, NYDir: Trevor Undi
DP: Ming Jue Hue, Tinx Chan,
Michael Ormiston
Add’l Photography: Andre Szyszkowski
Edit: Connor Kalista, Jennifer Suhr, Trevor Undi
Production: TWG Films, Two One Five Ent.
Writers: Jerry Stifelman, Rob Meyer, Ben Greenman
EP: Rob Meyer
Producers: Daquan Saxton, Kecia Romiel
Creative Direction: Jerry Stifelman
Client: The Balvenie Scotch Whiskey
Agency: Quaker City Mercantile
